Entrepreneurship Development and Communication Skills

Publisher: Scientific Publishers
Language: English
Edition: 1st Edition, 2024
ISBN: 9788172337933
E-ISBN: 9789386347558
Pages: 179
Binding: Hard Bound
Size: 6.5 x 9.75 inches
Weight: 460 gms
Book Type: Textbook/Reference

Overview:
This book is designed for agricultural university students, particularly those in agriculture, horticulture, home science, and animal sciences, to understand the key aspects of entrepreneurship development and communication skills. It covers essential elements for developing entrepreneurial capabilities and effective communication, serving as a textbook at the undergraduate level. The book also acts as a valuable reference for postgraduate students and as a guide for entrepreneurs to foster essential qualities for success.

Table of Contents:

1. Entrepreneur: Definitions, characteristics, roles, and competencies.

2. Entrepreneurship Development: Process at both individual and community levels.

3. Motivation and Entrepreneurship Development: Motivation theories and their implications.

4. Entrepreneurial Behaviour: Factors affecting behavior and innovation.

5. Government Policy and Programmes: Policies and institutional support.

6. Setting up a Small Enterprise: Steps and phases for small enterprise establishment.

7. Selection of Product: Micro-screening and new product development.

8. SWOT Analysis and Market Survey: Techniques for analysis and conducting surveys.

9. Formulation and Financial Analysis of Project: Content, costs, and financial projections.

10. Marketing and Advertising of Product: Marketing concepts, strategies, and advertising techniques.

11. Agripreneurship and Indian Agricultural Processing Industry: Agripreneurship, government support, and industry overview.

12. Communication Skills: Effective communication methods and strategies.

13. Writing Skills: Tips and techniques for professional letter writing.