Agricultural Input & Marketing

Authors: Sneha Kumari & K.K. Tripathy
Publisher: Scientific Publisher
Language: English
Edition: 1st Edition, 2022
ISBN: 9789390749386
Pages: 250
Cover: Hard Bound

This book presents an initiative to sustain farming through various solutions in the production and distribution of agricultural inputs. Aimed at both undergraduate and postgraduate students, the book serves as an essential resource for competitive exams such as Agriculture Research Scientist Recruitment (ARS-NET), Indian Forest Service (IFS), and other state and central level examinations. It is particularly beneficial for students pursuing Agriculture Input Marketing, Agriculture graduates, MBA in Agribusiness, and MSc Agriculture.

Objectives of the Book:

• To identify the marketing principles (marketing Ps) for agriculture input

• To offer an in-depth understanding of agricultural inputs

• To explore comprehensive agriculture policies and schemes

• To provide a roadmap for sustaining the agricultural world with farmers, cooperatives, and professionals through agricultural inputs

Table of Contents:

• Acknowledgement

• Foreword

• Preface

1. Overview of Agri Inputs
   — V. Sowmya Reddy, Sneha Kumari, and Shrihari Kulkarni

2. Statistical Support for Agri Input
   — Sneha Kumari

3. Seeds for Rejuvenating Agriculture Cooperatives
   — Sneha Kumari

4. Exploring and Designing Market Strategies for Fertilizers with Special Reference to Neem Coated Urea
   — K.K. Tripathy, Sneha Kumari, and Saba Sayed

5. Status of Farm Machinery Industry in India
   — Alok Gora and Bhanupriya Choyal

6. Trends of Agrochemicals in India
   — Sneha Kumari and K.K. Tripathy

7. Farmers’ Perspective on Emerging Trends of Biostimulants
   — Muppa Venkatadri and Sneha Kumari

8. Soil for Sustaining Agriculture
   — Muppa Venkatadri, Sneha Kumari, and K.K. Tripathy

9. Irrigation for Vulnerable Agriculture Droughts
   — Sneha Kumari

10. Adoption of Organic Farming as Climate-Smart Agriculture: Deploying the BRT Framework
    — K.K. Tripathy and Sneha Kumari

11. Concept and Scope of Agricultural Credit in the Era of Agribusiness
    — Shakti Ranjan Panigrahy

12. Advances in Agriculture Policy, Governance, and Multifunctionality Approach for Sustainable India
    — Sneha Kumari, Vidya Kumbhar, and Nisha Bharti

13. Agri Input Marketing Models and Market Perspective
    — Sneha Kumari

14. Crops and Agri Inputs