Policymaking for Citizen Behavior Change: A Social Marketing Approach
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Policymaking for Citizen Behavior Change: A Social Marketing Approach
Book Details
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Publisher: Routledge
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Author: Nancy R. Lee
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Edition: 1
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Binding: Hardcover
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ISBN: 9781138695993
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Pages: 184
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Languages: English
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Release Date: 10-08-2017
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Package Dimensions: 9.0 x 6.0 x 0.5 inches
About The Book
"Policymaking for Citizen Behavior Change" introduces social marketing as a powerful and often underutilized tool in the policymaking process. This discipline, distinct from social media, behavioral economics, and social change, is rapidly gaining traction as a method to address pressing public issues, such as public health, injury prevention, environmental protection, community engagement, and financial well-being.
This book presents a comprehensive 10-Step Planning Model, providing both a strategic framework and practical tools for applying social marketing to change citizens’ behavior. With over 40 real-world success stories, Nancy R. Lee illustrates how social marketing has been successfully applied across various sectors.
Designed for policymakers, social marketing practitioners, and students in public policy, public administration, environmental justice, and public health, this book is a must-read for anyone interested in effective methods of driving social change. It offers invaluable insights into how social marketing can be implemented to promote lasting and positive behavior changes in the public sphere.
