Principles & Practices of Marketing in India – University Curriculum
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Principles & Practices of Marketing in India – University C...
Book Details
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Publisher: Kitab Mahal
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Language: English
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Pages: 916
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Author: C. B. Mamoria, Joshi
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Subject: Commerce & Management
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ISBN: 812250079X
About the Book
This book provides a comprehensive understanding of the principles and practices of marketing, tailored to the Indian context. It covers key marketing concepts, strategies, consumer behavior, product development, pricing, distribution, advertising, and the role of marketing in the Indian economy.
Written by renowned authors C. B. Mamoria and Joshi, the book offers a student-friendly approach to understanding marketing fundamentals, making it ideal for undergraduate students, business professionals, and competitive exam aspirants.
