Entrepreneurship and Small Business Management
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Entrepreneurship and Small Business Management
Book Details
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Publisher: Kitab Mahal
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Author: M. B. Shukla
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Language: English
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Pages: 918
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ISBN: 9788122502947
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Edition/Publication Year: 2025
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Subject: Commerce & Management
About the Book
Entrepreneurship and Small Business Management is a comprehensive and updated textbook designed as per the latest University Curriculum for Commerce & Management studies. The book provides a strong foundation in entrepreneurial development, innovation, business planning, and the operational management of small and medium enterprises (SMEs).
It covers crucial concepts such as opportunity identification, feasibility analysis, business models, financial planning, marketing strategies, government support systems, and SME policy frameworks. The book includes real-life case studies, examples, practical tools, and step-by-step guidance that help learners understand how successful enterprises are built and sustained.
This text is ideal for commerce students, aspiring entrepreneurs, management learners, and competitive exam candidates seeking a deep and structured understanding of entrepreneurship and small business management.
