Digital Marketing
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Book Details:
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Author: Dr. S K Singh
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ISBN: 9789357678407
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Edition: First 2025
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Pages: 412
About the Book:
Digital Marketing is an essential guide for MA students seeking to understand the rapidly evolving field of digital marketing. This book covers a wide range of strategies and tactics designed to promote products and services using digital channels. In today’s interconnected world, businesses must leverage digital marketing to engage effectively with customers.
This comprehensive guide covers all aspects of digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, content marketing, and much more. The book provides a practical and easy-to-understand overview of the latest digital marketing techniques, offering valuable insights for developing and implementing effective campaigns.
Contents:
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Introduction to Digital Marketing
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Digital Marketing Vs. Traditional Marketing
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Website Design & Development Planning Process
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Search Engine Optimization (Theory and Practical)
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Content Marketing
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Google Analytics
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Google Adwords and Online Display Advertising
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Email Marketing
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Social Media Marketing in Details
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Affiliate Marketing
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Blogging and Freelancing: Practical & Theoretical
