Agri Business A Managerial Perspective

Title: Agribusiness: Trends, Challenges, and Innovations
Authors: Satyveer Singh Meena, Amita Sharma, & Aditi Mathur
Publisher: Scientific Publishers
Language: English
Edition: 1st Edition
ISBN: 9788196246938 (Hardcover)
E-ISBN: 9788196246945 (eBook)
Pages: 216
Binding: Hard Bound
Year of Publication: 2024
Size: 6.25" x 9.50" x 0.75"
Weight: 478 gms
Colour Pages: 35
Book Type: Reference Book

Book Description:
This book delves into the evolving dynamics of the agribusiness sector, addressing significant trends, challenges, and the role of technology and innovation in shaping the future of agriculture. With increasing financial stress on agricultural producers and shifts in the sector driven by globalization and technological advancements, the agribusiness landscape is undergoing rapid transformation. The book explores key aspects such as rural marketing, agri-tech startups, contract farming, the role of Farmer Producer Organizations (FPOs), and the emerging impact of blockchain and computer vision in agriculture.

The chapters are contributed by experts in the field, offering insights into topics like agri-business management, consumer behavior post-COVID-19, water-soluble fertilizers, and the impact of supply chain management. Additionally, the book explores how agri-business professionals and farmers are adapting to technological advancements and entrepreneurial ventures, offering a comprehensive look at the agribusiness ecosystem in India and beyond.

This book is a valuable resource for researchers, policymakers, students, and professionals in agribusiness, providing a clear understanding of the industry's challenges and opportunities for growth.

Table of Contents

An Introduction to The Editors
Preface
Acknowledgment
Reviewer Panel
List of Figures
List of Tables

1. Agri-business, A Journey from Farm to Market: Trends and Challenges
   Kavithambika. S, Shravanthi, A.R, N. Venkatesa Palanichamy and Sagar Deshmukh

2. Agribusiness Management for Rural Marketing
   Dr. Om Prakash Maurya and Lalit Kumar Verma

3. Agri-tech Startup in India: Prospects and Challenges
   Rakesh Rathore

4. An Overview of Contract Farming in the Indian Scenario
   Keshav Prasad Kurmi, Heera Lal Sharma and Avadh Bihari Pal

5. An Overview of FPOs in India
   Anand Kumar, Singipuram Sankara Rao, Shekhar Sumit and Sudarshan Borse

6. Blockchain Technology: An Emerging Mechanism in Agriculture
   Avadh Bihari Pal and Dr. Satyveer Singh Meena

7. Computer Vision Powered Tree Counting from Aerial Imagery: Real World Project
   Dr. Amita Sharma

8. Consumer Purchase Behaviour During Pre and Post COVID-19
   S. R. Padma and P. Jagadeshwaran

9. Exploration of Consumption Status and Satisfaction Level of Farmers Towards Water-Soluble Fertilizer in Morbi District of Gujarat
   Alok Kumar, Dr. Satyveer Singh Meena, Vikash and Avadh Bihari Pal

10. Expectations of Agri Business Companies and Reality of MBA Agri Business Professionals: A Corporate Perspective
    Mr. Avadh Bihari Pal and Dr. Satyveer Singh Meena

11. Farmers as Agripreneurs: A New Wave of Revolution in Indian Farming
    Jothilingam D and Dr. Mohit Sharma

12. Indian Agri-tech Start-ups: Fostering Paradigm Shifts
    Anubhav Beniwal, Aditi Mathur and Vikash

13. Meta-Analysis of Indian Commodity Market Expansion
    Dr. Satyveer Singh Meena, Singipuram Sankara Rao, Kodali Uma Maheshwari, Vikash and Avadh Bihari Pal

14. Role of Agricultural Extension in Attaining Food Security and Nutrition-Sensitive Agriculture
    Dr. Shachi Singh and Dr. Preeti Singh

15. Role of Supply Chain Management in Success of Agribusiness Enterprises
    Dr. Anamika and Dr. Suman Ghalawat

16. Status of Farmers Producers Organization in India
    Dr. Ritu Rathore, Dr. Jyoti Dashora, Harsh Wardhan Dhakad and Keshav Prasad Kurmi

17. The Impact of Summer Internship on MBA Graduates in India
    Dr. Satyveer Singh Meena, Mr. S.B. Bhusanar and Mr. Avadh Bihari Pal

18. Work Transformation in MSMEs for Entrepreneurs Through E-Commerce Option
    Dr. Satyveer Singh Meena & Rahul Singh, Harsh Saharan

19. Zero Budget Natural Farming
    Harsh Saharan, Anubhav Beniwal and Dr. Ramandeep Singh

20. Zero Budget Natural Farming - Back to Basic