Rural Marketing and International Marketing Sixth Semester according to Curriculum and Credit Framework 2022 under National Education Policy 2020 Four Year Undergraduate Program (English Version)

Book Details:

• Publisher: Tee Dee Publications

• Language: English

• Format: Paperback

• Pages: 224

• ISBN: 9789383819829

• Author : Dr. Buddhadeb Chandra

• Semester: VI

• Syllabus: Curriculum and Credit Framework (CCF) 2022 under National Education Policy (NEP) 2020

About the Book:

Rural Marketing and International Marketing is a comprehensive textbook designed for B.Com. Sixth Semester students as per the latest Curriculum and Credit Framework (CCF) 2022 introduced under the National Education Policy (NEP) 2020 Four Year Undergraduate Programme. This book provides a clear and systematic understanding of both rural marketing and international marketing concepts, which are essential areas of modern commerce education.

The book explains the structure, characteristics, and strategies of rural markets, helping students understand consumer behavior, distribution systems, and marketing opportunities in rural areas. It also covers the fundamentals of international marketing, including global market environment, export-import procedures, international trade practices, and global marketing strategies.

Written in simple and easy-to-understand language, the book helps students build strong conceptual clarity and prepare effectively for university examinations. It is especially useful for students of Calcutta University and other universities following the CCF 2022 syllabus.

Key Features:

• Based on the latest CCF 2022 syllabus under NEP 2020

• Covers both rural and international marketing in a structured manner

• Explains concepts with clarity and practical relevance

• Helpful for academic learning and university exam preparation

• Ideal for B.Com. Semester VI students