Principles & Practices of Marketing in India
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Principles & Practices of Marketing in India
Book Details
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Book Name: Principles & Practices of Marketing in India
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Publisher: Kitab Mahal
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Author: C. B. Mamoria / Joshi
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Language: English
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Pages: 916
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ISBN: 812250079X
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Publication Year: 0
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Subject: Commerce & Management
About the Book
Principles & Practices of Marketing in India is a comprehensive and authoritative textbook designed according to the latest University Curriculum for Commerce and Management studies. The book presents a detailed and practical understanding of marketing concepts as applied in the Indian business environment.
It covers essential topics including market segmentation, consumer behavior, product decisions, pricing strategies, distribution channels, promotion and advertising, rural and digital marketing, marketing research, and emerging trends in Indian markets. Written in a clear and systematic manner, the book blends theoretical insights with real-world examples to enhance student understanding.
Ideal for undergraduate and postgraduate commerce students, this book serves as a valuable resource for developing strong marketing fundamentals and preparing for academic examinations.
