Fundamental of Entrepreneurship
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Fundamental of Entrepreneurship
Book Details
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Publisher: Kitab Mahal
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Author: M. B. Shukla
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Language: English
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Pages: 520
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ISBN: 9788122507874
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Publication Year: 2022
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Subject: Commerce & Management
About the Book
Fundamental of Entrepreneurship is a comprehensive and well-designed textbook created according to the latest University Curriculum for Commerce and Management students. The book provides in-depth knowledge of entrepreneurial concepts, helping learners understand the process of identifying opportunities, creating business plans, and managing new ventures.
It covers essential topics such as the nature and scope of entrepreneurship, entrepreneurial competencies, innovation, opportunity assessment, project formulation, financing of small enterprises, marketing for start-ups, and government support programs for entrepreneurs. The content is presented in a clear, structured, and student-friendly manner supported by practical examples.
Ideal for undergraduate learners, aspiring entrepreneurs, and exam aspirants, this book builds strong conceptual foundations and encourages entrepreneurial thinking.
