Fundamental of Entrepreneurship
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Fundamental of Entrepreneurship
Book Details
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Publisher: Kitab Mahal
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Author: M. B. Shukla
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Language: English
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Pages: 520
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Cover: Paperback
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ISBN: 9788122507874
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Subject: Commerce & Management
About the Book
This textbook offers a comprehensive introduction to Entrepreneurship, aligned with the University Curriculum for Commerce and Management. It explains the fundamentals of starting and managing a business, covering entrepreneurial motivation, innovation, business planning, opportunity identification, market analysis, financing, risk management, and enterprise growth strategies. The book also highlights the role of entrepreneurship in economic development and promotes skill-based learning as encouraged in modern academic frameworks. Written in clear and structured language, it is ideal for commerce students, management learners, and competitive exam aspirants looking to build a strong foundation in entrepreneurial concepts and practices.
